Stigma

Goffman, 1963
While a stranger is present before us, evidence can arise of his possessing an attribute that makes him different from others in the category of persons available for him to be, and of a less desirable kind--in the extreme, a person who is quite thoroughly bad, or dangerous, or weak. He is thus reduced in our minds from a whole and usual person to a tainted, discounted one. Such an attribute is a stigma , especially when its discrediting effect is very extensive ... It constitutes a special discrepancy between virtual and actual social identity.

Goffman, Erving. Stigma: Notes on the Management of Spoiled Identity. Prentice-Hall. 1963:2-3